About Us
Phoenix Fitness is a leading provider of home fitness equipment, offering a wide range of products for both retail and wholesale customers. Established in 2014 by Jordan Price, our company was born out of a personal fitness journey of transformation, inspiring the creation of Phoenix Fitness. With over two decades of experience in product development and import/export trade, Jordan brings a wealth of knowledge and expertise to the table.
Our History
The name "Phoenix Fitness" holds special significance, as it is inspired by Jordan's son, Phoenix. Like the mythical bird, the name embodies strength, resilience, and renewal, serving as a constant source of inspiration for our brand's mission. Our journey began with a vision to empower individuals to achieve their fitness goals and transform their lives.
Our Mission
At Phoenix Fitness, we are committed to providing high-quality home fitness equipment that enables our customers to lead healthier and more active lifestyles. Our passion lies in helping individuals overcome challenges and reach their full potential. With a steadfast commitment to superior quality and fair pricing, we strive to be one of the biggest home fitness equipment retailers in the UK. We remain at the forefront of fitness trends by continuously researching and analysing market insights, collaborating with industry experts, and actively seeking feedback from our community.
Our Products
Based in the heart of England, in the East Midlands, Phoenix Fitness offers a diverse range of home fitness equipment. Our extensive product lineup includes cardio machines, strength training equipment, yoga and pilates gear, functional training tools, conditioning products, boxing essentials, exercise items, flooring, and mats, along with recovery and relaxation aids as well as trend-setting hydration and wellbeing essentials. Whether you're aiming to sculpt your body, boost strength, enhance flexibility, or improve mobility, Phoenix Fitness provides all the tools necessary to create an unparalleled home gym experience. We are dedicated to being your trusted partner on the journey to becoming the best version of yourself.
Phoenix Fitness is a trading name of Ryder Imports Ltd, registered under company number 02638497.
