Today is International Women’s Day, which means it is also the perfect day to post a blog about the worldwide rise in prominence of Women’s sports. Historically, sport has shown itself to be a male-dominated industry, weighted massively in favour of male athletes, male commentators, and male-orientated brands and beer sponsors in terms of publicity, acclaim and reward. However, as a result of the greater awareness of gender inequalities, and the political will to break down those barriers, far greater emphasis is now being focused on redressing the balance. Female athletes are being becoming global influencers in their own...

This is a great story we meet James via Instagram and it's an inspiring story again adversity that we wanted to share with you. I’ve had an interest in fitness for over 26 years and it was an enthusiastic hobby to start with. Through a series of uncontrollable events, my life changed drastically 21 years ago.  At the age of 26 I lost my sight in only 6 weeks. One eye went overnight and the other deteriorated rapidly leaving me totally blind.  My life was never the same again, but believe it or not, it was the thing that made me the...

DAY 14 "DON'T WISH FOR THE BODY YOU WANT, WORK FOR IT!" Check out @thewandering_avocado fitness journey! Phoenix Fitness: Overall as an individual do you consider yourself to be motivated when carrying out a task? Shelley: Yes, I have always been really personally motivated in both my job and fitness I do feel however this is because I love what I do. Specifically in fitness, it’s about finding what you enjoy because when it’s fun it doesn’t feel like a task or chore, fitness is about finding a lifestyle that works for you, it shouldn’t be a quick fix to...

DAY 13 THE SWEAT. THE TIME. THE DEVOTION ALL PAYS OFF.   Phoenix Fitness: Overall as an individual do you consider yourself to be motivated when carrying out a task? Ariana: Yes I am motivated at doing the things I am passionate about doing. Motivation is defined as the general desire or willingness of someone to do something. Once you determine that motivation is more about your mindset and whether you truly have the desire to be successful at what you do that is when you will feel motivated to carry out any task.  Phoenix Fitness: What do you require from yourself when working out?...